T-Mobile NYE

During my time at T-Mobile, I was given the opportunity to Art Direct and design for the exciting partnership between Justin Bieber and T-Mobile, which culminated in a once-in-a-lifetime live streamed Justin Bieber concert at the stroke of midnight.

This content was a blast to create and edit because it gave me the opportunity to use Justin’s branding and use it to inform T-Mobile’s usual design guidelines in order to make something that felt like both brands.