A redesign of the packaging and direction for the snack brand, Legally Addictive. The new design leverages the playful and colorful nature of not only the snack, but of the founder Laura herself. We created large packaging (pictured here), small individual baggies, as well as a website and brand guidelines.
For the redesign, the client agreed it was important to introduce the visual of the cookies as quickly as possible to the consumer, so I created a background of falling crackers for each bag. Additionally, I designed a system of simple illustrated characters for each flavor, in order to infuse some more fun and personality.